Importance of Digital Marketing
The advent of Digital Marketing has revamped the whole marketing scenario. It has unbarred entirely new avenues for marketers that were nonexistent before and were considered way too complicated. SEO, SMO, Google Adwords are the new buzzwords of marketing. Considerable amounts of digital content are being absorbed by people quite unflinchingly on a daily basis. A staggering number of digital devices – Smartphones, laptops, tablets- all are facilitating the rapid ingestion of electronic information, thus forcing companies to adopt a change in their traditional marketing strategies.
A relevant question to ask is “Why digital marketing is important for my business?” Simply because without a proper digital marketing strategy your business will face an uphill task in acquiring new clients, creating brand visibility and generating substantial revenue. Digital marketing is a force you cannot afford to ignore if you want your business to thrive and you wish to make your presence felt in the omnipresent and exceptionally remunerative online marketplace. Given the fact that the digital marketing methods are practically more modifiable, faster, and organized, they are all set to supersede the traditional marketing ways.
The main and the most common forms of digital marketing are:
- Website (SEO content)
- Online Advertising
- Viral Marketing
- Online video content
- PPC (pay-per-click) advertising
- Email marketing
- Social media (Facebook, LinkedIn, Twitter, Pinterest, Tumblr, G+, etc)
- Mobile marketing (SMS, MMS, etc)
Let’s take a look at some of the prominent benefits of Digital Marketing:
- Provide equal opportunity to all businesses – big or small:
Gone are the days when the big players used to dominate the marketing arena by shedding big bucks to advertise on TV, radio and print media – newspaper and books. Digital marketing is a great advantage for the small businesses as it is truly surprising to see how much is achievable without much investment in terms of customer reach and brand presence. A social media campaign or an email marketing campaign can communicate a marketing message to a wider target audience at fraction of the cost of TV campaign or print campaign. Digital marketing is far cheaper, more precise, data driven and result oriented when compared with traditional advertising methods.
- Customer engagement and wider audience reach:
Putting it simply, Digital Marketing helps you acquire new clients. The kind of engagement it brings with your clients and potential customers helps you gain a dynamic edge to promote yourself and do more than just sell. Digital marketing methods have the capacity to ensure result driven interactions with your target audience. It also helps you cater to the mobile consumers as they are the largest group who use their mobile devices regularly to browse the internet.
- Generate better revenues:
An increase in your digital outreach can significantly increase your revenues. Digital marketing strategies ensure better conversion rate thus resulting in better revenues. It is extremely effective in generating a steady flow of targeted traffic that converts into sales and leads. The more your business generates this kind of traffic, the faster you can accomplish your ROI. According to latest reports, 37% companies plan to increase their budget for Digital Marketing over the next 12 months.
- Ease of tracking and monitoring results:
The ease with which you can quantify your results is another important benefit of Digital Marketing. Rather than investing in expensive market research, you can gather client related data and easily view customer response rates. This enables you to measure the success of your marketing campaign in real time and effectively plan your next strategy. How many people have visited your website? Who is looking at your website right now? Where are they coming from, organic search, through pay-per-click (PPC) or from social media? You can easily track and monitor results, quickly view customer response rate and measure the success of your marketing campaign in real time.
- Helps you earn people’s trust and build a brand reputation:
The real strength of Digital Marketing lies in its capacity to act as a crowd magnet. It facilitates your reach to the target audience, educate them about your brand and intrigue them enough to buy your product or services. But this is just the beginning – there is more to follow. Once you deliver what you guaranteed, you can easily establish a good repo with your customers. A positive reputation enables marketers to differentiate their products/services in a highly competitive market and successfully compete with big players. The satisfied clients, in all likelihood, will provide a positive feedback to other clients about your brand thus elevating your brand reputation.
It is really compelling for any business to understand the vitality of implementing Digital Marketing in their business strategy. It is a rapidly growing force, all set to replace all the traditional forms of marketing sooner or later. So Digital Marketing is more than important for your business. It’s not just a wise investment decision, it is indispensable for the growth and survival of your business.